To launch the Trollbeads ‘Say Hello…’ collection to the mass UK market by bringing on-board an influential blogger as the face of the brand, for commercial and press purposes. Additionally, FACETS PR worked to highlight product to the consumer as fashionable yet wearable, whilst promoting introductory pricing of the pieces within the collection to encourage new customers.
FACETS PR worked with Trollbeads to decide upon a positive, on-brand and fashionable role model to become the face of the new collection. Having worked with Olivia Purvis from popular lifestyle, fashion and food blog, What Olivia Did, previously on a number of projects, she was chosen for her fun and feminine attitude to fashion as well as her unique talent for bringing her own spirit to anything she models. After a number of positive discussions and having expressed her excitement to work with the brand, a contract was put in place with her agency, Storm.
Facilitating a shoot, which took place in a number of central London locations including picturesque spots such as Notting Hill, FACETS PR, Trollbeads, Olivia and her photographer / partner Joe Galvin, produced a number of key product lead photographs which were used on a commercial, social, press and retailer basis.
Aside from the collaboration with Olivia, the team worked to launch the new collection to press, not only telling the rich story of Trollbeads history, but introducing them to a newer, rarely seen ready-to-wear collection.
Advertising featuring Olivia Purvis with her favourite ‘Say Hello….’ pieces will be featured across a number of summer titles, with the aim of boosting sales and bringing in a new and soon-to-be loyal customer.
The images of Olivia were exclusively offered to LOOK Online who ran a piece on Thursday 5th May, the day before the official launch on the website. Alongside this Olivia herself has posted about the collection and shoot on her blog, recorded a bespoke Youtube video for her channel and the website, as well as heavily supporting through her much loved social platforms. Working with Olivia for the foreseeable future, additional posts are planned to keep up the momentum of the new collection, which is available through a microsite on the Trollbeads UK website.
Finally, competitions were also placed in Stella and Marie Claire online the weekend of the launch and the news was featured across all fashion news wire sites.