Fei Liu 10th Anniversary

The Brief

To organise a VIP, invitation only, event in London for fine jeweller Fei Liu as he celebrated a decade of luxury collections and bespoke designs for the UK and Far East market. Fei Liu also wished to use the event to meet face-to-face with luxury jewellery press, showcase new suites of jewellery and increase awareness of his jewellery designs.

The Clients

FACETS PR worked closely with Fei Liu and his team to create a concept for the event, which would showcase 20 pieces of high jewellery at intimate press appointments, followed by a VIP anniversary champagne reception with Fei Liu’s friends, colleagues, private clients and retail clients from London, the UK and Far East.

Working with Fei Liu’s team, we created daytime personal invitation for luxury jewellery press, with timed appointments secured by FACETS PR, including journalists and editors from titles such as The Jewellery Editor, Tatler, Harpers Bazaar, Financial Times, Country & Town House, LUXURE Magazine, JFW Magazine, South China Morning Post, HELLO!, Business of Fashion, Katerina Perez, Adorn London, a number of freelance stylists and business titles Professional Jeweller and Retail Jeweller.

The event took place at London’s striking Ham Yard Hotel on June 11th 2015 – one of the newest and chicest hotels in the city. FACETS PR sourced the perfect space for the event within Ham Yard Hotel, organising catering and the champagne reception in partnership with the hotel. FACETS also worked to source and secure an event photographer for both the day and evening sections of the celebration, and dedicated standalone jewellery cabinets that matched Fei’s ideal specification. FACETS PR also provided full social media support on the day.

The Results

The day included one-on-one interviews and personal meetings with Fei, who along with the team from FACETS PR, showed the luxury jewellery press around the pieces, detailing the craftsmanship, precious gemstones, metals and of course the stories that were behind each.

Later, the VIP, invitation only evening unfolded into a champagne reception for jewellery editors, clients and fiends of Fei Liu, who had a chance to view the collections, meet Fei, enjoyed canapés, celebration speeches and a all received a goodie bag featuring a 10th anniversary book about Fei’s work and career to date, and a Zodiac necklace or cufflinks.

On the night, more than 75 VIP guests attended. The day and evening won strong online and social media coverage and a number of post-event print and online interviews with Fei Liu.

“The FACETS PR team gave me all the help I needed to host a fabulous event. It was the best press and customer event I have ever hosted and Kathryn, Sarah and the entire team made sure that every box was ticked and the day and evening went through smoothly. They looked after me very well and I can highly recommend them.”

Fei Liu, founder and designer, Fei Liu Fine Jewellery


28th May 2016


Case Studies