Fairtrade Gold Press Event

The Brief

To highlight and promote Fairtrade Gold in the UK, announcing news that artisanal goldmines in Africa were at the final stages of becoming fully accredited as Fairtrade after a three year programme.

The Clients

FACETS PR worked with the Fairtrade Foundation to host an event to highlight the increasing availability of Fairtrade Gold in the UK with the imminent arrival of the first Fairtrade Gold from Africa.

We promoted the launch event to the UK jewellery industry to invite brands and designers using Fairtrade Gold to participate in a jewellery showcase to press and industry VIPs.

Eleven brands took part: Liz Earle, Cred, Arctic Circle Diamonds, Hockley Mint, Liz Earle with House of Eleonore, Arabel Lebrusan, Mastercut Diamonds, September Rose, Jon Dibben and Anna Loucah.

The Results

The event, which took place on October 15th  2015 at Kettners in London, attracted over 50 press and industry VIP guests. The Fairtrade Foundation flew in a goldminer from Uganda, Josephine Aguti, who spoke at the press conference, along with Gonzaga Mungai from Fairtrade Africa in Kenya, who works with the mines in their journey to reach Fairtrade status.

Joining these guest speakers was ethical entrepreneur Liz Earle, Alan Frampton from Cred Jewellers, Judith Lockwood of Arctic Circle Diamonds and Hockley Mint and chief executive of the National Association of Jewellers, Michael Rawlinson.

The event was covered by a wide range of business press, online news reports and by ethical and fashion bloggers and FACETS PR is working to continue the campaign to promote Fairtrade Gold in the UK with its clients.

“We were only part of this incredible day.  Thank you to you, Sarah and the rest of FACETS PR for making it hopefully memorable and actionable to future Fairtrade awareness.”

Judith Lockwood, Arctic Circle Diamonds

Date

25th May 2016

Category

Case Studies