Loading...

Gwyneth Paltrow Frederique Constant Launch

  • Categories: Event Management
  • Client: Citizen Watch UK
  • Date: 2018

THE BRIEF

To celebrate the launch of Frédérique Constant’s latest Ladies Automatic Collection with brand ambassador Gwyneth Paltrow

THE PROJECT

Working alongside the in-house team at Frédérique Constant, FACETS arranged a number of interviews with top-tier press throughout the day with brand co-founders Peter and Aletta Stas at a top London hotel, culminating with a sought after interview with Gwyneth Paltrow (given as an exclusive to Telegaph Luxury).

Following a day of interviews, the celebration kicked into another gear with a cocktail reception at the Design Museum in Kensington (2019’s European museum of the year) and an on-stage presentation where Peter and Aletta Stas gifted $50,000 to Gwyneth Paltrows chosen charity DonorsChose.org – For each ladies automatic sold, $50 is donated to the foundation. Guests were then able to make their way down into the impressive atrium to a three course meal and treated to a private view of the Azzedine Alaïa exhibition.

THE RESULT

30 –  Top tier press in attendance

3 – Expert watch reviews prior to event

1 – Exclusive interview with Gwyneth Paltrow given to Telegraph Luxury

7 – One-to-one interviews with co-founders

20+ – Direct pieces of coverage following event in the following two days

Related Portfolio

Read more